Here’s the journey of questions that’ll take you to absolute satisfaction for your entering purpose on the page.
It starts here.
What is UX?
First of all, UX stands for User Experience. And, As the name suggests, UX refers to the experience that a customer has while interacting with a website, app, or any other product alike. In other words, it’s a silent talk of a brand with the visitor’s brain through a medium like a website or an app.
Who Makes This Job Done?
The ones who perform this job for a brand are called UX Designers. And the thing that makes them a perfect fit for the job is the ability to sit in the audience’s head and cast the magic spell of UX Design to attract & engage the brains of the users.
It helps a brand to create the desired brand image, and they can also use it to make the user aggressive to buy their product. But making it possible is not a simple task. It requires a complete process with multiple stages like Product Understanding, Research, Analysis, Design, and Validation.
And now comes to the most significant question of this article,
Why is UX Important for a website?
What’s the ultimate way for a brand to get a lead from its competitor When they offer the same product?
The possible answer can be that they’ll improve the quality, lowers the price, or things like that. Ultimately they’ll do anything that can give the user a better experience with the product or brand.
So, it states that for max no. of brands, User Experience is the reason for their success. It’s not the only reason but can name as the dependable factor for great success. And the same applies to the website.
UX Design is responsible for a no. of things that are essential to meet the final objective of a website or a brand.
And here, down below, we have listed some crucial points that prove the dependability & importance of UX in Web Design.
High Conversion Rate
A solid UX Design can result in a 4X better conversion rate, found in some related studies. There are thousands of websites selling the same product, but the user chooses the one with a comfortable & engaging user interface.
And if the brainstorming is done well in the process, it can drastically affect the willingness of a user to buy the product that the website is offering. That’ll automatically boost the conversion rate of the website.
Improvement in SEO Rankings
There are hundreds of factors affecting the SEO Rankings of a website, and one of the most prominent factors that can drastically affect your SEO Ranking is User Experience. And, there’s a reason behind that.
Google carefully observes the interaction of a user with a website or page. It gives the first preference to the sites where the user is getting more engaged and leaving positive signals for Google.
A website or page with a user-friendly interface can make the user stay for a longer time and will be able to gain high user satisfaction. And it will automatically have a positive impact on the SEO Rankings of the page or website.
Build Trust & Credibility
What’s the secret of high quantity & quality sales that is also reoccurring?
In today’s generation of intellectual brains, where the old-school sales tactics are no longer workable, the possible answer to the above question will be Trust & Credibility. These two factors must be on your side if wanted to get a high sale. And UX can do the same for a website or brand.
A UX Design expert will agree that it’s not a simple task if wanted effective results. In the job of a UX Design Expert, psychology has the most significant role to play. There are some principles of UX Design Psychology like The Principle of Least Effort, The Principle of perpetual habit, The Principle of Socialization, and a few more.
A UX Designer uses these principles of psychology to make the user engaged and win the user’s trust. And once the user got faith in the brand, it can get them a returning customer with greater willingness to buy their products.
There are still many ways left where the UX is helpful in web design that’ll become difficult to cover here in this article. But hopefully, the above piece of information in these points was sufficient to state the importance of UX in web design.
Manier times, people don’t pay much attention to the part of UX while building a website. But it can be an advantage for the ones who are aware of its possible results. As per the reports by Forrester, an investment of $1 on UX can return to $100, which means an ROI of 9900%.
So, ignoring it and building a barrier in the way of your brand or website’s overall success is not suggestible