Posted on Oct 18, 2022
A search engine optimization (SEO) specialist is responsible for analysing, reviewing, and improving websites to increase their visibility and ranking on search engines like Google. This role involves researching and implementing SEO strategies, analysing website traffic and performance, and working with teams to ensure the success of SEO campaigns.
To be successful in this role, an SEO specialist should have a strong understanding of SEO principles and tactics, as well as experience using tools such as Google Analytics and keyword research tools. Good analytical and problem-solving skills are also important, as is the ability to communicate effectively with both technical and non-technical teams.